About Us

I’m Samantha. But you can call me Sam. 

We all go through tough times. I lost my mum in 2019 — what got me through was hearing stories about how other people navigated their own hard times. That, and lots of chocolate. 

The podcasts, the books, the blogs: it was all a godsend. That’s when I realised, we don’t talk about the tough times enough. We’re put in difficult positions and are expected to get on with it. Every single one of us. 

Honest & Bold was a no-brainer. I quit my successful real estate job with no plan and put all my eggs in this one, colourful basket. I haven’t looked back once. What do we stand for? It’s in the name. What do we do? On the surface, feel good boxes for broken hearts and sad friends. But our mission goes beyond cutely packaged care packs. We’re here to help people not just get on with it, but get through it. We’re here for the hard times as well as the happy ones; to talk about real shit and to simply help you feel a little less alone. 

Because when you think about it (and we do, a lot), life’s too bloody short to not find the joy. We’re here to be the strobe light at the end of the tunnel; your self-care in tough times. Not only for you, but for your bestie, your colleagues, your mum too. They deserve it after all they’ve been through. 

So throw a party. Blast the music. Smash some cake. Or maybe some plates. 

But please leave by 10pm. Your girl’s gotta get to bed. 

Sam xx